The problem
The client came to us wanting a refresh. The plan was simple on paper: add a few new services to the "Services" section, freshen up the visuals, tidy the copy, done.
But once we got under the hood, we hit something bigger. The existing site had been built and optimized to speak to one specific audience - hotels and rental businesses looking for automation. Every word, every section, was tuned to pull in that crowd. So dropping new services like product design, custom software development, and consulting into that same page would've been like advertising a full-service restaurant on a menu that only listed coffee. The message wouldn't add up.
And that mismatch reflected a real shift. Yunovate had outgrown its original niche. It wasn't just helping hotels and rental businesses anymore - it had grown into an agency offering consulting, AI services, cloud and infrastructure, design, and development. The site was still telling an old story about a company that had already moved on.
What we did
The budget was limited, so we couldn't rebuild everything from scratch - and we didn't need to. The goal was the most impact for the money, so we focused on what actually moved the needle:
We rewrote the copy to speak to the right audience - the one Yunovate serves now, not the one it started with. We refreshed every section with new visuals and cut the ones that no longer earned their place. Instead of cramming everything into a single services list, we gave each service its own dedicated page, so every offering could tell its full story and rank on its own. And we optimized the existing pages rather than replacing them, keeping the work lean.
That balance was the whole point. We refreshed the design just enough - but the real win was making the site say the right thing to the right people, and actually convert.
The results
The cleanup paid off on performance, too. Load time dropped from 4.8s to 1.6s, so the site opens in under two seconds instead of nearly five. And the Google PageSpeed score (mobile) climbed from 52 to 92 - out of the red and firmly into the green.
The bigger result is harder to put a number on but easy to feel: the site finally matches the company behind it. No more "great site, wrong conversions." Just the right story, told well.
